The Kapil Sharma Show’s been a game-changer for Sony Entertainment Television, here's how!

The show took the third position on the TRP charts

The Kapil Sharma Show made news right from the start. Firstly, it was the controversial move from Colors to Sony Entertainment Television. People spoke a lot about whether it was correct to shift from the hugely popular Colors to Sony. The other channel also pitted Bajirao Mastani without any breaks on the launch date of The Kapil Sharma Show in the battle of TRPs. However, the show marched forward with a TRP of 3 as compared to 2.4. The phenomenal part was the channel saw an increase in viewership by 24%. The GRP rose from 278 to 374 in Week 17. Let us tell you, the best part is the viewership of Sony Entertainment Television has been going up since then.  The channel always used to find itself on No. 8, 9 or 10. It has moved to the fifth spot and is there since five weeks. Obviously, Sony has other popular show like Kuch Rang Pyar Ke Aise Bhi but the TRP of that touched a maximum of 0.7. Ek Duje Ke Vaaste has also contributed to the TRP charts. Let’s analyse how it changed Sony’s fortunes:-

Comic touch
Sony did not have a comedy show after Comedy Circus went off air in 2014. It was a well-appreciated show and brought a lot of fame to Kapil Sharma. The Kapil Sharma Show broke the monotony of Sony that was becoming associated with only crime-based shows like CID and Crime Patrol in between. A good comedy show that caters to both urban and rural masses is a win-win for any channel.

Right timing
Many experts opined that Colors with its bouquet of shows was a perfect platform for Kapil’s brand of comedy. Since, the start of 2016 it has been a fight between Star Plus and Colors for the top spot. In the past few months, Zee TV is also making its presence felt more strongly with Kumkum Bhagya and now the newly launched Brahmarakshas. It is a little unrealistic to expect that SET will soon break into the top three but the high TRPs of The Kapil Sharma Show have definitely made Sony more competitive. The fact that it is holding on to its fifth spot for three weeks now is proof.

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Star power
Kapil Sharma’s goodwill has ensured that all the big stars come to The Kapil Sharma Show. It has benefited the channel as well. Recently, Akshay Kumar gave Comedy Nights Bachao a miss to promote Rustom on Kapil’s show. The episode where Salman Khan came to promote Sultan also got huge TRPs. Any non-fiction show needs that celebrity muscle to get ahead.

Extra punch
Ok…let’s give some credit to Sony for giving us the highest rated show on IMDB, Kuch Rang Pyar Ke Aise Bhi this year. It has also come up with a sweet show like Ek Duje Ke Vaaste. Frankly, some of the supernatural cum household dramas and saas bahu sagas have lost their charm. Sony is creditably a more radical channel. They came up with nice shows but their TRPs did not improve. The Kapil Sharma Show has done some magic for them.

They say that good things come with a reward. Sony’s programming over the years has been quite decent content wise. However, it did not get the rewards in terms of TRPs. The Kapil Sharma Show has done that for them and it has moved to the fifth spot. Do let us know with your comments if you agree or not…

The Kapil Sharma Show’s been a game-changer for Sony Entertainment Television, here's how!